176 results for author: admin

CMRF (Crumlin Hospital) Christmas Jumper Day

Delighted to be working again with CMRF as part of the new Children’s Health Foundation. The Christmas Jumper Appeal has been going from strength to strength in recent years and this year we helped revise the strategy, refreshed the brand and the materials with the aim of making an even bigger success.

Irish Red Cross – War Destroys Lives

Continuing our work with the wonderful Irish Red Cross, we recently designed their War Destroys Lives campaign. This campaign focused on the urgent needs of the young and the most vulnerable whose lives are being destroyed by conflict and disaster every day. The campaign urged donors to help supply essentials like food, water and medicine to those most in need. A simple but moving proposition for a critically important campaign.

Focus Ireland – Children are born into Homelessness

We are honoured to have won the tender to produce both the above-the-line and below-the-line elements of Focus Ireland’s most important fundraising campaign of the year. Highlighting the fact that children are now being born and raised in homelessness, the campaign shone a light on the shocking reality of our housing crisis, while raising vital funding for the wonderful work that Focus Ireland do every day.

Trick or Treat for Temple Street

This year’s Trick or Treat for Temple Street was a joy to design. This fun and vibrant fundraising campaign featured Halloween Heroes like Myles Jordan, one of the amazing Temple Street kids whose stories help to help to make this campaign so successful.

We are Hiring!

Graphic Designer (Full Time) Persuasion Republic is Ireland’s most successful full service communications agency for progressive issues and causes in Ireland. Our work with our clients impacts significantly on making Ireland a more equal and just society. We also aim to nurture and develop our team’s talents and provide an exceptionally stimulating and rewarding work environment. Our current and recent clients include - Focus Ireland, Chernobyl Children International, GOAL, Threshold, Temple Street Hospital, Irish Cancer Society, The Alzheimer Society of Ireland, UNICEF, Department of Justice, Irish Red Cross, and many more. The Role ...

Stand Up for your Prostate

We are thrilled to have been chosen to develop this Prostate Cancer campaign for the great people at the Marie Keating Foundation – the need for men to talk about it and get checked regularly. Have to say we’re really proud of the result – branding, messaging, campaign badge, videos and print and online/social media assets. It was also lovely to work with role-model men like Tony O’Donoghue, Tony Ward, Matt Cooper and Neale Richmond who tell their stories on 4 videos we made. Please share with men in your lives.  

A Case for Support

We are in the middle of a very new exciting programme of work that involves the agency in developing case for support packs for some great major gift appeals. Developing a case involves producing the appeal brand, interviewing a range of champions, ambassadors, current and potential donors, drafting the gift chart and producing an inspiring pack that empowers the appeal team to achieve their goal for key transformational change in their organisation. By the end of the year we will have worked on up to 10 case projects for a broad range of clients including Central Remedial Clinic, Debra Ireland, Social Justice Ireland, Cappagh Hospital and ...


This summer we produced another of our labours of love – The Alzheimer Society of Ireland's beautiful newsletter ‘Memorable'. It's filled with extraordinary stories and even more extraordinary people who, together, are helping to support the thousands of men and women across Ireland who are living with Alzheimer’s and other forms of dementia.

UNICEF Survival Gift Cards

We were delighted to have been asked to redesign UNICEF’s innovative and hugely effective ‘gifting’ series. Each of these beautifully illustrated cards allows donors to send two very special gifts. Their donation means a child in need receives a life-saving gift of  medicine, blankets or essential food. And, in return, the recipient of the gift card receives the most precious gift of all – a child’s smile.


Continuing our ongoing programme of work for Focus Ireland, we centred their June mailing to donors on the recent reports which detailed the shocking impact of homelessness on children. Featuring one brave young mother’s personal account of her children’s path through homelessness, the mailing offered a visceral and moving insight into the reality of our housing crisis.