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We created a whole new visual identity for Daffodil Day – the Irish Cancer Society's biggest annual fundraiser – placing a renewed focus on the people who make it happen, with our theme of Ordinary Heroes Against Cancer. The above the line advertising for this campaign included a television advert to communicate the warmth, brightness and magic of Daffodil Day to a mass audience in order to garner greater public support and gather more street fundraising volunteers.
Ireland’s Biggest Coffee Morning in aid of hospice care celebrated its 20th anniversary on Thursday 20th September 2012! It is an all-island fundraising event to raise much needed funds for local hospice services – all money raised locally, stays locally. People in work places, homes and local organisations are asked to host a coffee morning and collect €2 from their guests for each cup of coffee provided. Anyone can host a coffee morning! We created the branding, above the line, below the line and online materials for this campaign.