2 results for author: Dearbhla Finn


Moving from Ideas to Impact – Creating Innovative Strategies for your Charity

How can you move from ideas to impact?  How can you build creative and innovative strategies that will deliver for your charity? Let’s start by asking can anyone be creative? What do you think?  Either you can or you can’t – right? Well research* carried out on 117 pairs of fraternal and identical twins aged between 15 and 22 found that 30% of performance on creativity tests of identical twins could be attributed to genetics. 80% to 85% of the twins’ performance on IQ tests could be attributed to genetics.  So 25-40% of creativity comes from genetics.  That leaves approximately 60% of creativity coming from learning. This research ...

When it comes to trust does brand matter?

We hear a lot about trust and its particular importance in relation to the Irish charity sector. Because the sector is dependent on financial donations and volunteering, public trust in charities is essential for the sustainability of the sector. Research by Sargeant and Lee (2004) concluded that higher degrees of trust in a charity have been shown to predict a greater willingness to become a donor; to make a larger donation amount; and higher levels of trust improve the possibility that enduring donor-charity relationships will develop. And we know that enduring donor-charity relationships are critical to success in fundraising. So what is it ...