12 results for author: Persuasion Republic

Focus Ireland

This year we had the wonderful opportunity to design and produce Focus Ireland's major nationwide Christmas fundraising campaign. The campaign highlighted the staggering levels of homelessness in Ireland – especially among children. Focus Ireland's Christmas appeal is by far their most important fundraising initiative of the year and the campaign was spread across all medium, outdoor, radio, digital and print. Along side the above the line campaign we also designed and produced a series of integrated Direct Mail appeals for new, existing and major gift donors. As the current homelessness crisis continues to deepen – and with over 3,000 of our ...

Ronald McDonald Christmas

We have had the great pleasure of continuing our programme of work with the wonderful Ronald McDonald House Charity. With the help of the staff and the families currently in the House we designed a special Christmas message and card to be sent their extended family of supporters. The pack featured a personal message from 6-year-old Padraig and his mum Maeve, who have traveled from Listowel to stay in the House while Padraig received treatment. The pack also included some beautiful portraits from renowned photographer Derek Speirs.

MS Ireland

Continuing our work with MS Ireland we designed their recent, nationwide Christmas Appeal. The appeal highlighted the little known fact that Multiple Sclerosis can affect people of every age- including children as young as 6 or 7.


We recently designed a special Christmas appeal for CUH (Cork University Hospital) to help raise vital finds of the proposed new Children’s Unit. The appeal centred on the extraordinary story of little Sam Cotter who was only 11 days old when he was rushed to CUH for life-saving treatment.


We recently designed a series of Good Practice Guides for the team at the Burren Geopark. It was fun to revisit the visual identity we created for the Geopark a few years ago. The guides also feature a series of illustrations created by the wonderful local artist Phillip Morrison.

Legacy Fundraising. Snapshot of Legacy Fundraising in Ireland 2012-2015

You can read our most recent research report on Legacy Fundraising in Ireland by clicking here.

Persuasion Republic’s Charity Confidence Barometer launched

Today sees the launch of Persuasion Republic’s inaugural Charity Confidence Barometer. Confidence is defined as “the feeling or belief that one can have faith in or rely on someone or something”. * Persuasion Republic’s Charity Confidence Barometer investigates the levels of belief donors in Ireland have that they can have faith in or rely on Irish charities. Our research reveals that 44% of respondents agreed that they have a positive perception of charities 60% of respondents agreed that charities do good things for communities 56% of respondents agreed that charities perform a useful function for society 51% of ...

MS Readathon

We had the pleasure of stepping into the world of pure imagination again this year with MS Ireland’s Readathon campaign. This year marks the 30th anniversary of the campaign and the inner child in us all enjoyed every second of exploring the ways we could elevate the new design we developed last year to celebrate 30 years of reading!

Our Lady’s Hospice & Care Services

We’ve just completed a DM fundraising appeal for Our Lady’s Hospice and Care Services, Harold’s Cross and Blackrock. It features an extraordinary and courageous woman we interviewed, Susan O’Keeffe, who has Motor Neurone Disease. She can’t speak any more and has very limited mobility. Susan has generously offered to help the hospice raise crucially-needed funds. Her involvement has resulted in a very powerful and moving DM pack.

Enable Ireland’s No Phone Campaign

The Enable Ireland No Phone Survival Challenge asks Ireland’s teenagers to give up their mobile phones for 24 hours in order to raise vital funds for people living with disabilities in their own area. We developed the campaign creative and provided support on recruitment and PR. We also had some fun with the innovative nature of the campaign, designing some interesting campaign materials for the schools taking part - from stickers and belly bands, to dummy phones and downloadable emergency like buttons!