Memorable

This summer we produced another of our labours of love – The Alzheimer Society of Ireland's beautiful newsletter ‘Memorable'. It's filled with extraordinary stories and even more extraordinary people who, together, are helping to support the thousands of men and women across Ireland who are living with Alzheimer’s and other forms of dementia.

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UNICEF Survival Gift Cards

We were delighted to have been asked to redesign UNICEF’s innovative and hugely effective ‘gifting’ series. Each of these beautifully illustrated cards allows donors to send two very special gifts. Their donation means a child in need receives a life-saving gift of  medicine, blankets or essential food. And, in return, the recipient of the gift card receives the most precious gift of all – a child’s smile.

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FOCUS June

Continuing our ongoing programme of work for Focus Ireland, we centred their June mailing to donors on the recent reports which detailed the shocking impact of homelessness on children. Featuring one brave young mother’s personal account of her children’s path through homelessness, the mailing offered a visceral and moving insight into the reality of our housing crisis.

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THRESHOLD Easter

A hard-working mum who couldn’t believe that her family had come to the cliff edge of homelessness. They loved their little two-bed, two-sisters, two-cats, rented house. The place the girls’ dad used to tuck them in every night… before cancer took him away. Now their home was being taken away. This was at the heart of this powerful Easter Appeal for Threshold.

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THRESHOLD Care

For us, care mailings are one of the vital and highly specialised tools we utilise to improve the donor journey – and of course, to generate extra income. Our client, Threshold, understands this well and together we put a lot of effort into making their care mailings work hard and deliver the biggest impact.

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UNICEF Global Parents

We recently redesigned and updated UNICEF’s wonderful Global Parents initiative. This unique programme enables Irish donors to provide essential nutrition to vulnerable children across the world during the essential first three years of their development.

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GOAL SYRIA

Humanitarian Appeal Eight years of war have devastated Syria’s ability to produce and distribute food. Most of the water is contaminated. Local GOAL staff in Ethiopia are working 24/7 to support bakeries and help repair the water system. It’s so fulfilling to be working with GOAL on a Direct Mail that will raise money for probably the worst humanitarian crisis on the planet today.

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Drink Tea for IMND

On, June 21st, Ireland is rallying around people living with Motor Neurone Disease by hosting a fun and social tea gathering. We worked on the brand, DM and all materials for our friends in the Irish Motor Neurone Disease Association. It was great to be able to help raise crucial funds for such challenging progressive condition.

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The room where life begins again

The Intensive Care Unit of Temple Street Hospital is one of the most extraordinary rooms imaginable. Here, every hour can change a life and every minute can last a lifetime. We are so proud to have been able to create a special DM to help raise funds for urgently needed Life Support Ventilators for this amazing hospital. This appeal takes donors behind the doors of ICU and offers an intimate and moving portrait of the Everitt family's journey through ICU with their brave little daughter Sarah.

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A Christmas Wonder – Doubling the Target ROI

Continuing our on-going work for The Irish Red Cross, we are delighted to be able to report that this year’s Christmas appeal proved to be one of the most successful ever. The pack was built on one simple but compelling idea – sometimes the simplest gifts are the most powerful. With a clear, concise and confident message the materials focused on the very fundamentals of Direct Mail, a simple, practical solution to a clear and urgent problem. In the end the appeal not only achieved its target ROI.  It doubled it.

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