UNICEF Survival Gift Cards

We were delighted to have been asked to redesign UNICEF’s innovative and hugely effective ‘gifting’ series. Each of these beautifully illustrated cards allows donors to send two very special gifts. Their donation means a child in need receives a life-saving gift of  medicine, blankets or essential food. And, in return, the recipient of the gift card receives the most precious gift of all – a child’s smile.

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FOCUS June

Continuing our ongoing programme of work for Focus Ireland, we centred their June mailing to donors on the recent reports which detailed the shocking impact of homelessness on children. Featuring one brave young mother’s personal account of her children’s path through homelessness, the mailing offered a visceral and moving insight into the reality of our housing crisis.

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THRESHOLD Easter

A hard-working mum who couldn’t believe that her family had come to the cliff edge of homelessness. They loved their little two-bed, two-sisters, two-cats, rented house. The place the girls’ dad used to tuck them in every night… before cancer took him away. Now their home was being taken away. This was at the heart of this powerful Easter Appeal for Threshold.

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THRESHOLD Care

For us, care mailings are one of the vital and highly specialised tools we utilise to improve the donor journey – and of course, to generate extra income. Our client, Threshold, understands this well and together we put a lot of effort into making their care mailings work hard and deliver the biggest impact.

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UNICEF Global Parents

We recently redesigned and updated UNICEF’s wonderful Global Parents initiative. This unique programme enables Irish donors to provide essential nutrition to vulnerable children across the world during the essential first three years of their development.

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Drink Tea for IMND

On, June 21st, Ireland is rallying around people living with Motor Neurone Disease by hosting a fun and social tea gathering. We worked on the brand, DM and all materials for our friends in the Irish Motor Neurone Disease Association. It was great to be able to help raise crucial funds for such challenging progressive condition.

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A Christmas Wonder – Doubling the Target ROI

Continuing our on-going work for The Irish Red Cross, we are delighted to be able to report that this year’s Christmas appeal proved to be one of the most successful ever. The pack was built on one simple but compelling idea – sometimes the simplest gifts are the most powerful. With a clear, concise and confident message the materials focused on the very fundamentals of Direct Mail, a simple, practical solution to a clear and urgent problem. In the end the appeal not only achieved its target ROI.  It doubled it.

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SOS – Support Our Secretaries

Fórsa has mounted a campaign for pay justice for school secretaries, most of whom are very poorly paid and have irregular, short-term contracts that force them to sign on during the summer holidays. This is because of an antiquated and discriminatory employment status, which was foisted upon school secretaries in 1978. It means that the few directly-employed by the education department have public service status, while the majority are employed by school management boards, which determine their pay and conditions.We helped develop the campaign brand, core messaging and ...

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More Power to You

The More Power To You campaign brings together trade unions representing over 30,000 local council workers. The campaign seeks to reclaim the role of local authorities and local democracy and has also called for legislative changes to facilitate directly-elected mayors and restore and expand town councils, which were abolished in 2014. We helped develop the campaign brand, core messaging and materials.

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Alzheimer’s Tea Day

The Alzheimer Society works wonders to ensure that people living with Alzheimer’s and dementia have the quality supports, advice and practical services they need. One of the brilliant ways they raise funding is through Alzheimer’s Tea Day. We had the creative and strategic privilege of redesigning the entire Alzheimer’s Tea Day campaign this year.

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