A Christmas Wonder – Doubling the Target ROI

Continuing our on-going work for The Irish Red Cross, we are delighted to be able to report that this year’s Christmas appeal proved to be one of the most successful ever. The pack was built on one simple but compelling idea – sometimes the simplest gifts are the most powerful. With a clear, concise and confident message the materials focused on the very fundamentals of Direct Mail, a simple, practical solution to a clear and urgent problem. In the end the appeal not only achieved its target ROI.  It doubled it.

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