This year we had the wonderful opportunity to design and produce Focus Ireland’s major nationwide Christmas fundraising campaign. The campaign highlighted the staggering levels of homelessness in Ireland – especially among children. Focus Ireland’s Christmas appeal is by far their most important fundraising initiative of the year and the campaign was spread across all medium, outdoor, radio, digital and print. Along side the above the line campaign we also designed and produced a series of integrated Direct Mail appeals for new, existing and major gift donors. As the current homelessness crisis continues to deepen – and with over 3,000 of our children homeless – we are proud to say that Focus Ireland’s Christmas campaign is proving to be a very successful fundraising appeal and an important and influential part of the national conversation on homelessness.