Focus Ireland’s Easter Campaign

As the homelessness crisis deepens one of the most important and challenging tasks we have faced was to create a compelling Easter fundraising appeal for the wonderful team at Focus Ireland. What made this appeal so special was the courage and honesty of one brave man – Alex McGrath, who openly told the story of his long battle with addiction and homelessness. This important and deeply personal, Direct Mail pack proved once again that there is nothing as compelling as the truth.