Your quick response saves lives
The Irish Red Cross Autumn appeal is one of the most important appeals in the year for the organisation. The Red Cross is one of the leading agencies responding to disasters and emergencies all around the world and also plays a significant role in emergency support here in Ireland.
To capture the wide scope of their work we focused this appeal on the immediate and quick response that the Red Cross is famous for.
Framing the donors act of making a gift as a form of First Response helped to dramatically and clearly demonstrate the importance of the donor’s role to the organisation.
We are delighted to say that the appeal has been very successful – and donations are still coming in as we speak.