2 results for tag: Charities


What impact do children and young people’s charities have on Irish society?

Our recent report examines the vision, mission and impact of ten children and young people’s charities registered in Ireland and outlines how these charities are working towards achieving their stated missions. It identifies the key future challenges facing these children and young people’s charities and how the charities are innovating in the face of a dynamic environment. VISION AND MISSION All of the children and young people’s charities in our research sample share an overall common aim of making a positive difference to the lives of children and young people (and their families), however the charities can be differentiated by the age ...

When it comes to trust does brand matter?

We hear a lot about trust and its particular importance in relation to the Irish charity sector. Because the sector is dependent on financial donations and volunteering, public trust in charities is essential for the sustainability of the sector. Research by Sargeant and Lee (2004) concluded that higher degrees of trust in a charity have been shown to predict a greater willingness to become a donor; to make a larger donation amount; and higher levels of trust improve the possibility that enduring donor-charity relationships will develop. And we know that enduring donor-charity relationships are critical to success in fundraising. So what is it ...