8 results for tag: Fundraising

A Case for Support

We are in the middle of a very new exciting programme of work that involves the agency in developing case for support packs for some great major gift appeals. Developing a case involves producing the appeal brand, interviewing a range of champions, ambassadors, current and potential donors, drafting the gift chart and producing an inspiring pack that empowers the appeal team to achieve their goal for key transformational change in their organisation. By the end of the year we will have worked on up to 10 case projects for a broad range of clients including Central Remedial Clinic, Debra Ireland, Social Justice Ireland, Cappagh Hospital and ...

UNICEF Survival Gift Cards

We were delighted to have been asked to redesign UNICEF’s innovative and hugely effective ‘gifting’ series. Each of these beautifully illustrated cards allows donors to send two very special gifts. Their donation means a child in need receives a life-saving gift of  medicine, blankets or essential food. And, in return, the recipient of the gift card receives the most precious gift of all – a child’s smile.

UNICEF Global Parents

We recently redesigned and updated UNICEF’s wonderful Global Parents initiative. This unique programme enables Irish donors to provide essential nutrition to vulnerable children across the world during the essential first three years of their development.

Trick Or Treat for Temple Street

This year’s Trick or Treat for Temple Street was led by a group of amazing young children – all of whom are patients in Temple Street Children’s Hospital. The children featured in the all-new design for one of Temple Street’s landmark fundraising campaigns. Though the look and feel of the campaign has changed the core proposition is still the same compelling call to action to support this fantastic hospital. ‘Princess’ Grace Cogan, one of the campaign’s Trick or Treat heroes also features in the most recent offering from the Living Proof series of videos which we made for Temple Street. You can watch it here.

NCBI Dine In The Dark

This is the second year we’ve developed branding, recruitment and marketing materials for NCBI’s fantastic Dine In The Dark event. In participating restaurants, diners wear blindfolds while eating from a mouth-watering menu. The meal becomes a remarkable sensory and fun encounter. This year, we also assisted with restaurant recruitment – and the numbers are up!

Donor Retention Strategies To Grow Your Fundraising Income

If your charity is to retain donors, very simply, you have to know who your donors are and what they want from your organisation. What job are they hiring you to do? And how you can provide the best standard of care, tailored to their needs and preferences, so that their experience is a rewarding one. For many charities successful donor retention will require a mind-set change – a new emphasis on long-term thinking and a move away from a focus on short-term targets. The reward - improving your donor retention rates can result in increased revenue and an overall total uplift in donor value.   Five Donor Retention Strategies to Grow Your ...

Get On Board with Fundraisers

According to the “Marketing Multiplied” report, published by Core Media and the Association of Advertising, a business will generate a 500% return as a direct result of investing in advertising. The study found that for every €1 invested in advertising a net return of €5.44 is generated. Despite these figures, the report found that board members were “still unconvinced” of the benefits of investing in advertising and marketing and the direct relationship with a growing business. In a study by S&P of 1,500 US boards, just 2.6% of the 65,000 board members were marketers. The US study found that boards with marketers were more successful, ...

When it comes to trust does brand matter?

We hear a lot about trust and its particular importance in relation to the Irish charity sector. Because the sector is dependent on financial donations and volunteering, public trust in charities is essential for the sustainability of the sector. Research by Sargeant and Lee (2004) concluded that higher degrees of trust in a charity have been shown to predict a greater willingness to become a donor; to make a larger donation amount; and higher levels of trust improve the possibility that enduring donor-charity relationships will develop. And we know that enduring donor-charity relationships are critical to success in fundraising. So what is it ...