1 result for tag: Gender equality


Get On Board with Fundraisers

According to the “Marketing Multiplied” report, published by Core Media and the Association of Advertising, a business will generate a 500% return as a direct result of investing in advertising. The study found that for every €1 invested in advertising a net return of €5.44 is generated. Despite these figures, the report found that board members were “still unconvinced” of the benefits of investing in advertising and marketing and the direct relationship with a growing business. In a study by S&P of 1,500 US boards, just 2.6% of the 65,000 board members were marketers. The US study found that boards with marketers were more successful, ...