2 results for tag: Irish charities


How can we do better tomorrow than we did today?

“How can we do better tomorrow than we did today?” is a key question charities need to ask themselves. Our research series examining the vision, mission and impact of charities revealed that most charities face growing demand for their services. Barnardos, for example, reported in their 2015 annual report, that they had worked with more children and families than ever before in their history. So while the need for the services of charities appears certain, resourcing of charities on the other hand is not. Financial sustainability is a significant challenge for many charities. Meeting the needs of a mix of diverse stakeholders, ...

Get On Board with Fundraisers

According to the “Marketing Multiplied” report, published by Core Media and the Association of Advertising, a business will generate a 500% return as a direct result of investing in advertising. The study found that for every €1 invested in advertising a net return of €5.44 is generated. Despite these figures, the report found that board members were “still unconvinced” of the benefits of investing in advertising and marketing and the direct relationship with a growing business. In a study by S&P of 1,500 US boards, just 2.6% of the 65,000 board members were marketers. The US study found that boards with marketers were more successful, ...