2 results for tag: Trust


Maximising the return on investment from your charity’s annual report

With increasing pressure on charities to be more open, more transparent, and more accountable, your charity’s annual report is the perfect opportunity to showcase who you are and what you do. And yes - putting together a stand out annual report does take time and money. But with careful planning you can maximise your return on investment from the time and money spent. Five opportunities your charity’s annual report creates Your charity’s annual report provides your charity with the opportunity for an extended marketing focused narrative (alongside the financial reporting requirements that your charity must publish in compliance with ...

When it comes to trust does brand matter?

We hear a lot about trust and its particular importance in relation to the Irish charity sector. Because the sector is dependent on financial donations and volunteering, public trust in charities is essential for the sustainability of the sector. Research by Sargeant and Lee (2004) concluded that higher degrees of trust in a charity have been shown to predict a greater willingness to become a donor; to make a larger donation amount; and higher levels of trust improve the possibility that enduring donor-charity relationships will develop. And we know that enduring donor-charity relationships are critical to success in fundraising. So what is it ...