Temple Street’s Every Minute Matters Appeal
Children get sick – or have accidents – every hour, of every week, of every month. So when a seriously ill child needs treatment, they need it right away. Every minute matters. So, this became the sub brand for the appeal. This campaign was about securing donations so that operating theatres were fully equipped and that no child had to wait for surgery because of a lack of equipment or facilities. In the pack we told the emotional stories of a number of families whose children’s life hung in the balance as they underwent complicated surgeries at night or at weekends.